Threads is Instagram’s text-first app. For many small businesses it is an easy place to start conversations with people who already follow you.
Setting up
Threads uses your Instagram account, so your name, photo and followers carry over. Add a short bio that says what you do and where.
What to post
- Quick tips from your industry
- Behind the scenes moments
- Questions that invite replies
- Short updates about offers and news
How it fits with Instagram
Use Instagram for polished photos and reels, and Threads for quick thoughts and chats. Share your best Threads posts to your Instagram story to grow both.
The short version
Keep it casual, helpful and regular. Want a hand with this? Tell us about your business and we will reply within one business day.
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Written by SaifFounder of Brandstralia, a Sydney web design studio, and owner of a Japanese head spa. Building websites for small businesses since 2016.More about Saif
