A logo is one piece of your brand. Your brand is how people feel about your business every time they see it.
The brand basics
- A logo with versions for light and dark backgrounds
- Two or three brand colours
- One or two fonts
- A consistent tone of voice
- A simple guide so your team uses it all the same way
Why consistency wins
When your website, socials, signage and emails all look and sound the same, people trust you faster. It makes a small business look established.
Where to start
If budget is tight, start with a clean logo, colours and fonts, then apply them everywhere. You can grow the brand from there.
The short version
A logo gets you noticed. A brand gets you remembered. Want a hand with this? Tell us about your business and we will reply within one business day.
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Written by SaifFounder of Brandstralia, a Sydney web design studio, and owner of a Japanese head spa. Building websites for small businesses since 2016.More about Saif
